R2D2′s commentary: Good short article about how IBM got this right. Goes to say once again that experience and flair beats the hell out of the academia over and over again.
SOURCE:http://m.strategy-business.com/article/cs00006
How Leaders Mistake Execution for Strategy (and Why That Damages Both)When leaders substitute visions, missions, purposes, plans, or goals for the real work of strategy, they send their firms adrift. When discussing strategy, executives often invoke some version of a vision, a mission, a purpose, a plan, or a set of goals. I call these “the corporate five” ( see exhibit, below).
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