Information is so easily accessible nowadays, we have an endless library at our fingertips via the internet. The digital realm has allowed us to quench our burning questions — all without stepping out of the front door — and it’s constantly evolving to help us collaborate and connect across countries and continents.
As access to information and individuals becomes easier, does it still make sense for a lean startup to shell out the cash and physically attend a technology conference?
Simply put, yes.
Here are 5 reasons why:
1. Inspiration for innovation
Technical skills may be much revered in the startup economy, but it remains an industry founded on innovation. A successful startup is, without a doubt, built on the back of hours toiling on market research, user testing, and being in the right place at the right time — but it all began with an idea for a great solution to a real problem. And this seed of inspiration is rarely found in the corner of your dark, cobwebbed office basked in the white light of your computer screen. Read more…
Complete story at source: Mashable
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