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An ad campaign in Victoria, Australia is attempting to reduce the death toll on the road by pulling heart strings.

The state’s Transport Accident Commission (TAC) has released a short ad with the tagline "there’s no one someone won’t miss." It shows a bearded local man, Francisco Cerros, being asked if the statistic of 249 deaths on the roads is acceptable, and what would be a better figure

He replies: "Umm … probably 70." As Francisco says those words, 70 members of his family, including multiple small children, are brought around the corner and slowly walk towards him. "This is what 70 people look like," the interviewer says Read more…

More about Australia, Psa, Us World, Videos, and Tac Victoria

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