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twitter

(via Business Insider)

Twitter launched a tool that takes into account what apps are on a smartphone or tablet when targeting pitches for other mini-programs people might want

San Francisco (AFP) – Twitter launched a tool that takes into account what apps are on a smartphone or tablet when targeting pitches for other mini-programs people might want.

"Installed app category targeting" lets advertisers aim marketing messages at people based on what applications they already have, according to the popular one-to-many messaging service based in San Francisco.

"One of the biggest priorities for mobile app marketers is to reach the people who are most likely to use and love their apps," Twitter product manager Deepak Rao said in a blog post.

"With installed app category targeting,… Continue reading

(via TechCrunch)

opener If you’re a nerdy sort of iPhone user, then you know the frustration that comes from tapping a link on the web and then being directed to some crappy mobile website for the app instead of the lovely, native version you already have installed on your phone. For example, a link in a news article referencing a tweet might take you to Twitter’s mobile site instead of the Twitter app. Read More

Complete story at source: TechCrunch
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(via Mashable)

Microsoft-flow

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It looks like Microsoft has a new email app up its sleeve.

The team behind Outlook is working on an instant messaging-like email app for iPhone called Flow, according to a description of the app, which surfaced on Twitter

Flow, which was first spotted by Twitter user h0x0d, is currently being tested internally at Microsoft, according to a leaked description from a download page. Interchangeable with Outlook, the app is "a great way to have rapid email conversations on your phone with the people who are most important to you," according to the description. Read more…

More about Microsoft, Microsoft Outlook, Tech, Iphone Apps, and Apps Software

Complete story at source: Mashable
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(via TechCrunch)

intermediate metricAre social media companies overvalued? The question is not just a matter of revenue multiples (low or high), but rather whether that revenue is actually generating new sales for advertisers. Google convinced the world to believe in the click, Facebook has done the same with the Like, Twitter with the follower, and Pinterest is planning on unveiling the same with the Pin.

Complete story at source: TechCrunch
http://techcrunch…

More fresh stories at http://radudee2…

(via Business Insider)

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. 

At the same time, mobile usage is exploding. Advertisers’ desire for guaranteed attention, coupled with this explosion, helps to explain social media’s move away from traditional display ads — like Facebook’s right-rail ads — and toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post. 

In a recent report from BI Intelligence,… Continue reading