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women

(via Business Insider)

bii device purchasesBI Intelligence

When it comes to online shopping, women are now more likely than men to reach for their smartphones and tablets to research products and make purchases. 

  • Of US consumers who say they’ve completed a purchase on a mobile device in the last month, 66.5% are women and 33.5% are men. Compare that to 2013, when a greater share of men than women completed purchases on mobile.

It’s important for retailers to understand who drives mobile commerce trends because sales on smartphones and tablets are growing three times… Continue reading