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Some of the best app ideas are also the most obvious, and that’s definitely the case with the Companion app

The app makes it easy to recruit friends and family to virtually accompany you on your way home at night when you’re in areas where you feel less than safe

And before you poo-poo the app as playing on our fears, try to remember just how many friends you’ve known who have called you up while walking the streets at night, often in a bid to make sure someone knows that they’re safe while traveling in risky circumstances

This app eliminates the need for a lengthy, possibly nervous conversation packed with small talk and instead offers a dedicated tool designed to increase your feeling of safety Read more…

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An ad campaign in Victoria, Australia is attempting to reduce the death toll on the road by pulling heart strings.

The state’s Transport Accident Commission (TAC) has released a short ad with the tagline "there’s no one someone won’t miss." It shows a bearded local man, Francisco Cerros, being asked if the statistic of 249 deaths on the roads is acceptable, and what would be a better figure

He replies: "Umm … probably 70." As Francisco says those words, 70 members of his family, including multiple small children, are brought around the corner and slowly walk towards him. "This is what 70 people look like," the interviewer says Read more…

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